Their offer includes women's and men's clothing, complemented by various accessories such as bags, hats, and jewellery.

In recent years, the brand has also introduced the Medicine Home line, offering textiles and decorations for interior design, thanks to which its creative style also permeates the customer's home space. All products share what Medicine is famous for: original design, high quality, and the unique character of each collection.

We started working on the mobile app for Medicine from scratch – that is, with a well-designed information architecture. All the teams working on the project wanted the app to be designed for easy and intuitive navigation so that users could quickly find products, collections, and inspiration.

The shopping path is smooth – from browsing inspirations, to selecting products, to finalising the order. Integration with other channels and systems, carried out by the Medicine team together with Holdapp and other partners, allows, among other things, checking the availability of products in brick-and-mortar stores and continuing purchases started in the web version.

During the functional mockup creation stage, we focused on optimising the process in terms of both UX and implementation. At the same time, most of the interface elements were designed from scratch – as custom solutions that allowed us to match the User Interface to the brand's style and ensure consistency with the web version of the store. As a result, users got an application that, on the one hand, retains familiar navigation and interaction patterns, and on the other, offers something more than the standard store layout.

The visual layer of the app was one of the key elements of the project. We ensured consistency with the web version of the store, while introducing refreshed interface elements – micro-interactions, modern typography, and animations. Our design was intended to support the brand's storytelling, including showcasing original prints, lookbooks, and materials related to artists and limited collections. The Medicine team is responsible for preparing and updating the content, thanks to which the app has become a space where the brand's character can be fully expressed.

While working on the project, we also created a basic design system – with a typographic and colour system and a component library. This allowed us to maintain consistency across all views and facilitated further development of the application. New functionalities, changes, and tests – all of this can be implemented faster and without chaos in the interface.

The implementation of the mobile application was another step in the development of Medicine's digital channel – not only as a supplement to the online store, but as a fully-fledged point of contact with the customer.

Thanks to personalised communication, convenient navigation, and an intuitive interface, the application not only facilitates access to the collection but also becomes a tool for building long-term relationships with customers.

After implementing the MVP, we continue to work with Medicine in a maintenance model. Together with Medicine and Holdapp, we are constantly developing the app with new functionalities, updating components, and ensuring its stability and consistency with the brand's growing digital ecosystem. As a result, the app not only meets the expectations of today's users, but is also ready for the changes that the next season will bring – both in fashion and technology.

The first weeks after the launch showed that users appreciated the new application, both in terms of functionality and visuals. At the time of this publication in February 2026, a rating of 4.9/5 in the App Store (based on over 3,800 reviews) and over 100,000 downloads on Google Play confirm that the application meets customer expectations.

Thanks to its well-thought-out architecture, clear visual layer, and refined features, the app not only achieves its sales goals but also strengthens the brand's positioning as modern, conscious, and close to its audience.