Unlock your product’s potential with UX research
We conduct user research for digital products. By combining various research methods and techniques, we tailor the approach to best support our clients’ business goals. We also offer mini audits of websites, online stores, and digital products to quickly identify key areas for improvement.
What problem can we
solve for you?
Increase Conversion at Key Stages
We identify barriers in purchase and registration flows to help you boost completed transactions.
Align Your Product with Real User Needs
We uncover what truly matters to your users, making your product useful, relevant, and preferred.
Validate Wireframes and Prototypes Early
We test whether your designs are intuitive and easy to understand, before you invest in development.
Optimise Your Existing Product
We analyse what can be improved in the current version to increase its value and usability.
Understand User Behaviour
Learn how people interact with your product, where they get stuck, and why they might drop off.
Make Changes that Drive Business Results
We help you decide what to change – and how – to achieve measurable financial impact.
Read how our UX Research
has helped Clients grow their business
“Their support was phenomenal. Starting from clarifying our business goals, to planning the research, to carrying it out and analysing the results, mohi.to provided us with comprehensive support at every stage of the process. Working with mohi.to has allowed us to better understand the needs and expectations of our users, resulting in valuable guidance and information to tailor our products to the actual needs of the users. ”
Dawid Szkiełka
Head of Innovation, Useme
“The mohi.to agency conducted an exploratory study of current users and a mock-up study of potential users for the EuroPodróże.pl website. The team prepared professional and detailed research reports. mohi.to fulfilled the project on time and in line with expectations. After implementing the changes to our website, we have observed an increase in returning customers. We recommend cooperation with such an experienced company with full responsibility.”
EuroPodróże
We adapt the process to you
(not the other way around)
Our wide experience in the digital field showed us that we don’t need to follow the same formula if it’s redundant.
Process
We will conduct a workshop with your team to understand your project and learn about your needs. We will review the materials you have developed so far, and ask what you already know about the users.
We will design research tailored to your needs. We combine a variety of research techniques and methods to provide a broader view of the problem and greater reliability of the data obtained.
Based on the research results, we will create solutions for further verification. A/B tests and other experiments will show which ideas will prove effective in relation to user needs.
We also provide support during the implementation stage of the developed design. We help you to continuously improve and optimise your product. We work in iterations and base individual activities on data.
Case studies
UX Research that works
Ruke, View Case Study
Design and development of a new e-commerce for the home & decor brand with a focus on user needs and expression of brand individuality.
Ferro, View Case Study
UX/UI design and development of the e-commerce site for one of the biggest producers of sanitary and installation fittings in Central and Eastern Europe.
Hi! Coffeedesk, View Case Study
UX/UI design and front-end development for a new coffee subscription service launched by Coffeedesk, one of Europe's largest e-commerce sites for all things coffee.
We’re here to answer
Which UX research methods are best for my product?
Choosing the right research methods and techniques is a complex task that requires expert knowledge. During meetings and workshops with your team, we’ll focus on understanding the business goals you want to achieve, and we’ll recommend the most suitable research methods that fit within your budget.
What needs to happen for research insights to support business goals?
Just like in any other field, there are no miracle solutions in UX research. Everything depends on conducting the research properly and using the right methods. The best results usually come from combining different techniques, as each provides a different type of insight.
How can I tell if the research is delivering results?
Our process includes experiments, such as A/B testing, which allow us to evaluate – on a representative group of real users – whether a new solution performs better than the previous one.
Is UX research expensive and time-consuming?
Reliable qualitative research requires significant effort from UX specialists. It involves selecting the right participants, carefully planning the research process, creating test scenarios, and conducting an in-depth analysis of the collected data. However, large-scale studies are not always necessary. There are many research techniques available, some of which offer strong results with smaller resource commitments. We tailor the research plan to suit your needs and capabilities.