Already knowing the needs of the new store, we started operations. It is worth noting that RUKE specializes in mirrors tailored to individual customer needs, which involves several individual orders, and such an approach requires personalized solutions, also (and especially!) at the e-commerce level.
One of the most important elements of the entire store is the product configurator. It is through it that the customer can add or subtract given elements from the mirror to create it the way he needs it. A clock, a heating mat, or perhaps additional lighting? All these can be included in a given model chosen by the user. We have also offered some other interesting solutions in the store, such as an automatically generated document or link that provides a detailed list of elements of the configured mirror, or the ability to edit the product from the shopping cart. Currently, we have published the store in Polish, while work is underway to expand the RUKE brand to foreign markets.
We also took a custom approach to the design of the store itself. At the very initial stage, mockups were designed, and at the UX stage, we did usability tests and individual interviews with users. After this stage, we started designing the UI. The whole store is strongly based on product visualizations and high-quality videos, which further illustrate the nature of RUKE products.
In addition to the main elements of the site, an Inspirations section was created, which, in the form of a blog, will enable further development of the RUKE brand. During the process of creating the store, we consulted on an ongoing basis on the assumptions of the project and also advised on the issues of the development of the site itself and strengthening the brand’s position in the market.
