While planning further expansion and development, the company has faced the need to make its visual communication more coherent – both the website and the additional tools.
OptAd360
OptAd360 is one of the fastest-growing providers of website monetisation services. The company's goal is to support publishers in maximising their advertising profits through innovative technological solutions. For example, OptAd360's proprietary machine learning-based AI Engine solution can increase the effectiveness of earnings from ad space sales by an average of 35%. Sounds good, right?
Industry
Advertisment
Scope of work
UX/UI design, Web Development
The challenge
OptAd is dynamically increasing the scale of its operations – it is expanding into the new markets, providing its clients with several tools to support them in monetising the advertising space.
Solution
The main goal set for company websites is usually to generate leads. To make it possible, it is essential to have a good understanding of the customer’s needs, motivation, and purchase path, as well as the business itself, the offer, the competitive environment and the company’s advantages. Gathering this information has enabled us to work according to a user-centred design process.
User experience
OptAd360 offers solutions and services capable of earning publishers at least 30% more in 2 days compared to the competition. The effectiveness of this promise makes the company profitable from day one, grow dynamically and win more clients. How can you convince the unconvinced?
As usual, we started the project with a discovery workshop, which allowed us to understand the client’s business, competitive advantages, and above everything else – the client’s problems, needs, fears and motivations.
While creating the prototypes, we focused on building the image of a reliable partner and the evidence of effectiveness, as well as providing educational content.
User interface
The chosen colours and typography combine the features of a stable, trustworthy, but also modern and international company. Small interactions, smooth animations and icons give the site a unique character.
Customer dashboard
For people using the client’s dashboard, the most important things are quick access and a good overview of key information and indicators, readability, which will allow saving time and quickly noticing alarming changes, in a word – to keep an eye on the pulse.
Results
The new website has been positively received by OptAd360 clients. Our cooperation was extended to include interface design for the client’s next products.
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