While planning further expansion and development, the company has faced the need to make its visual communication more coherent – both the website and the additional tools.
Scope of work
UX/UI design, Web Development
OptAd is dynamically increasing the scale of its operations – it is expanding into the new markets, providing its clients with several tools to support them in monetising the advertising space.
The main goal set for company websites is usually to generate leads. To make it possible, it is essential to have a good understanding of the customer’s needs, motivation, and purchase path, as well as the business itself, the offer, the competitive environment and the company’s advantages. Gathering this information has enabled us to work according to a user-centred design process.
OptAd360 offers solutions and services capable of earning publishers at least 30% more in 2 days compared to the competition. The effectiveness of this promise makes the company profitable from day one, grow dynamically and win more clients. How can you convince the unconvinced?
As usual, we started the project with a discovery workshop, which allowed us to understand the client’s business, competitive advantages, and above everything else – the client’s problems, needs, fears and motivations.
While creating the prototypes, we focused on building the image of a reliable partner and the evidence of effectiveness, as well as providing educational content.
The chosen colours and typography combine the features of a stable, trustworthy, but also modern and international company. Small interactions, smooth animations and icons give the site a unique character.
For people using the client’s dashboard, the most important things are quick access and a good overview of key information and indicators, readability, which will allow saving time and quickly noticing alarming changes, in a word – to keep an eye on the pulse.
The new website has been positively received by OptAd360 clients. Our cooperation was extended to include interface design for the client’s next products.